There are various types of advertisements that we see daily. Each has a different type of advertising strategy. Advertising is quite important for popularizing a product. Advertising is a commercial business which is growing very fast. Ad professionals are now in great demand nowadays. The brand value of your product is increased through advertising.Out of the different mediums of advertising, airplane advertising has gained a lot of popularity. There are many different types of ads targeting different sets of people with different importance.Strategies in aerial ad:Some of the common strategies taken up by aerial advertising agencies are:- New product launch: Many companies adopt this strategy particularly when they have an established brand value. They start their campaign whenever they want to launch a new product. The duration is normally over the span of a few months. Banners work well in this approach.- Event marketing: Some companies air their ads whenever there is a big event going on. Their idea is to capture the attention of a large crowd in a short period of time. This calls for minimum investment and expenditure. Well- known companies adopt this strategy.- Sponsorship: This adds brand value to the company and also helps in marketing the product in a better way.Safe advertising- Is it a risky business?Lets face the fact that safe advertising is not always effective advertising. It is the most risky thing that one can think of. Most of the advertising and marketing people are habituated to taking risks. Many people think it is better to have a sure thing.So, what is the solution?Aerial advertising agencies need to create originality – – they need to step away from reality and search for new and untried areas. These areas are definitely rewarding.How to design airplane banners for better readability:Banners are highly effective and therefore they need a proper dress- up. The main success of aerial ads the creation of contemporary banners.Some of the key points are:- Usage of vibrant and contrasting colors. Blue, red and black logos on a white background have been proven to be very catchy.- Choose effective color combinations. Colors should be noticeable. They should be easily distinguishable against the blue sky.- Keep in mind the limited space in this form of advertising. The letters should be large and well- spaced.- Do not clutter your banner. Non- essentials should be omitted.- The background should not take away the limelight from the message.Places of commercial banner ads:The concept of sky advertising is primarily meant for some key public places. It is meant for people who have gathered in the open. Some of the places can be:- Cruise ships- Concerts- Country fairs- Beaches- Parks- StadiumsMany people throng open places to get a break from the monotony of their daily life. These are areas where other methods of advertising cannot reach. With the advent of satellite radio and Ipods, only a fraction of these people can be reached. On the other hand, aerial advertising agencies produce the ad in a dynamic and high- impact manner.
The other day I decided to clean out my garage, and was amazed at the amount of unwanted items I’d collected over the last couple of years. There was a couple of cell phones, ski boots, my old laptop, pieces of furniture and even the old salt water system from the pool. All were in excellent working order and far too good to throw away. Thinking that they would certainly be useful to someone somewhere, I decided to advertise them on the Internet. But where would I find the best free advertising online?I decided to research the main websites.. like Craigslist, US Free Ads, and eBay before deciding which would be the best place to sell my unwanted items. Key criteria was going to be ease and speed at which the items were sold, and of course how much I would get from the total sales. A quick visit to each of the sites had me realizing there was no simple answer when it comes to selling your unwanted items. Finding the website offering the best free advertising online was to be no walk in the park.I started by categorizing every aspect of the selling process, making a note of the strengths and weaknesses of each of the online advertising services I was to research. Here’s a few notes on my findings.Craigslist – Free Advertising OnlineThe Craigslist web site works in much the same way as an old fashioned classified ads portal, with the main difference being that you are able to add images with your text, and buyers are able to browse advertisements in their own geographical area (city and state) by category or simply by the date, making contact with the seller either online or by phone number, assuming one is provided. Sellers choose a metropolitan area, and category, create an ad (with or without photos) adding their phone number if they wish. The seller’s email address is hidden from would be buyers. Contact with the seller is made through internal email. The seller thereby controls how they wish to be contacted by prospective buyers. The great thing about Craigslist is it’s free, with no charges for seller or buyer. Shipping costs are rarely an issue as the web site works locally giving potential buyers the opportunity to visit, inspect and collect merchandise.A couple of disadvantages with Craigslist are firstly your advertisement is limited to one particular metropolitan area, and secondly, because of the open nature of the bulletin board, it has become a haven for spammers and scammers, so you need to be on your toes and never release any goods until you’ve been paid in cash.US Free Ads – Free And Paid Online Advertising ServicesUS Free Ads has been offering free advertising online since 1999, and the web site offers both free and paid online advertising services to it’s 800,000 members.Basic membership is free, but is limited to private non-commercial use. Once you’ve registered, you are entitled to free advertising online, and can choose to either go nationwide or stay in your own metropolitan area. You can place a new advert at any time and you are able to advertise most products, items and services, as you would expect to find in a regular newspaper classified section. As a seller you can place your advertisement with images, and. prospective buyers can contact you through internal email so although you might receive the odd spam mail, security is pretty good.eBay Classifieds – Local Free Advertising OnlineMost people automatically think of eBay as being a paid auctions web site, but eBay Classifieds was launched in the U.S. in June 2007, originally as Kijiji.com, and specializes in free advertising online with the emphasis on local ads. You will need to register to post a free ad, but once you log in you’ll find loads of categories to choose from and 272 local community areas across the US.The only drawback I found with eBay Classifieds is that it is local only, so you are only able to place your ads in your own area. Security is good though and because eBay Classifieds is part of the eBay Group, you can expect your ads will have a great deal of exposure.So, having had a closer look at these three quality, online advertising services, I found it difficult to make a choice between them. Then it dawned on me.. since there was no fees involved and they all offered free advertising online, I decided to advertise my ‘stuff’ on all three portals. It turned out to be a fun exercise and needless to say I sold everything within a week. I did notice that the bigger items sold through Craigslist, and the more expensive items sold through the contacts I made at US Free Ads, with the remainder of my sales took longer, but sold through eBay Classifieds.At the end of the day, I guess I was unable to discover which was the best free online advertising portal. My advise to anyone interested in clearing out the garage, looking for a new job, buying a used car, selling your old bike, lining up a babysitter, or simply warming to your kids’ plea for a puppy, is to keep your options open. Use all three of these fine online advertising services to full advantage, and I’m sure, like me, you’ll be delighted with the results.
Something which is still in its infancy in the grand scheme of things, advertising on the internet has been and will continue to be a growth sector in the advertising industry as consumers spend an increasing amount of their time online. The web is already one of the world’s largest marketplaces and as any advertising or marketing professional can tell you, the way to reach consumers is to go to them. And that place is ever more likely to be the internet, making bringing advertising to the internet an essential to any business which hopes to remain competitive.Not only consumers but businesses have moved much of their commercial activity to the online world, making this also a new area of growth for business to business marketing as well as business to consumer advertising. While advertising on the internet is still an emerging part of the marketing world, there are already a variety of means which advertisers can employ in their efforts to make headway with online consumers.Advertising banners and text ads are the most well established form of advertising on the internet, with PPC, PPA and other forms of contextual advertising becoming a growing part of web based marketing efforts. The cost of advertising to the advertiser can be determined in several different ways, depending on the pricing model used. There is the pay per click (PPC) model, which relies on gathering a large number of tricks to be useful to the advertiser and profitable for the seller of online ad space. Other advertising sellers prefer the CPM model, which involves a flat fee per 1,000 impressions ‘ something which works well for companies who have high levels of traffic selling advertising on the internet.There is also the CPA or cost per action model; these actions could be clicks, impressions or anything else determined by the advertiser and the advertising seller. However, the most common action in this model is something which helps the advertiser to build their list such as an email-based subscription.Adverts used in internet marketing campaigns involving newsletters, a popular choice in the field of B2B advertising on the internet are often priced this way. CPA advertising tends to be more expensive for the advertiser, but it does yield much more certain results ‘ and in the case of B2B advertising, the return on investment tends to be higher. Newsletters are a favored method for business to business campaigns because of the repeated contacts generally needed to close a sale and because for these sorts of applications, banner and text ads tend to be far less effective.When using banner ads, the placement and design must be taken into account by both parties; different ads will benefit from different placement on the page; website owners selling advertising on the internet should have the behavior of their visitors analyzed to determine favorable placements. This helps the publisher do a better job of selling advertising, as well as making the decision an easier one for the advertiser.There is always the option of pop-up ads to give advertisers increased visibility. At one time, this was a near-guarantee of an impression, but these are becoming less popular with the increasing sophistication of pop-up blockers. Advertisers and sellers of advertising on the internet have a lot of choices and as web technology grows, the opportunities for advertising on the internet are sure to grow alongside of it.